BEVERLY HILLS, CA  (September 28, 2007) - In 2007 Ritmo Mundo, the acclaimed maker of fine luxury timepieces, announced their partnership as the official timepiece of IndyCar Series.  Ritmo named Dan Wheldon, Helio Castroneves, and Milka Duno as official Ritmo Mundo ambassadors.

“For Ritmo, Dan’s record victories, Helio’s tremendous personality, and Milka’s extraordinary smarts fits perfectly with the brand’s values of innovation, excitement, and sophistication”, said Ali Soltani, founder and CEO of Ritmo Mundo.

Ritmo recently released the first of many IndyCar® inspired timepieces which retail for $750. The IndyCar Quartz Chronograph 221 has Rhonda 5040B movement and Arabic numerals around the case.  The timepieces not only adorn the wrists of many drivers and their teams, but an aggressive marketing campaign is in place featuring Dan, Helio and Milka in national and international publications.

When a Ritmo customer orders an IndyCar Quartz Chronograph 221 watch, they will receive an officially licensed GreenLight IndyCar Series die-cast car as merchandising support material in conjunction with the sale of an IndyCar watch.  Ritmo currently stocks Helio Castroneves, Danica Patrick, Tony Kanaan and Dan Wheldon models, with plans to add Milka Duno die-cast and Dario Franchitti Indianapolis 500® Winner die-cast in October 2007.

For more information, go to: www.ritmomundo.com or call 1-866-RITMO-US.